Spanish speakers in Los Angeles ride bikes more than other groups, and also suffer disproportionately from traffic injuries.* To create safer streets for everyone, the Los Angeles County Bicycle Coalition — City of Lights Program in partnership with the Los Angeles Department of Transportation — Bikeways and several community groups created a pioneering bicycle safety public awareness campaign in Spanish consisting of bus shelter posters and a video PSA. You can read about the unique grassroots process at LACBC, and the campaign on Streetsblog. My artwork was selected to illustrate the campaign slogan:
PRECAUCIÓN: Tu Familia También Usa La Bicicleta!